Businesses that GIVE will shape the future

“Profit isn’t a purpose. It’s a result. To have purpose means the things we do are of real value to others.” Simon Sinek

Purpose-driven companies are now becoming the most powerful change agents in the city.

By harnessing their purpose, resources and more importantly their people, corporates can create positive value that is far greater than the sum of their parts.

Great work already being done

Corporates are already working with charities and social enterprises, allocating funds to employee volunteer projects and providing matched donations directly from pay checks.

But there is definitely room for change. Currently, 71% of millennials report feeling not engaged or are actively disengaged at work. But if you are able to create a situation where employees derive meaning from their work, then everything changes.

True fulfilment comes not only from doing what you enjoy, but also serving a bigger mission.

A recent Harvard Business Review study found that employees who derive meaning from their work report almost twice the job satisfaction and are three times more likely to stay with their organization to fuel business success.

A new breed of philanthropists – The untapped power of purpose and passion

To really power social change we need to combine purpose, passion and trusted impact.

Passion is about finding yourself…Finding those things in life that you love and care about.

Purpose is about losing yourself…Losing yourself in action, in doing, in achieving impact in those things you care about.

So often we have passion…. But no ability to channel impact. And so never feel connected to our purpose. “Why am I doing what I’m doing day in and day out?”

Can corporates be both profitable and purpose driven?

When purpose and passion are combined, the impact is powerful not only for employees, but also on the public they serve. Organizations driven by a purpose bigger than money outperform their competition in terms of customer loyalty and employee engagement, which ultimately lead to greater long-term revenue.

Purpose-driven companies attract the best minds, have the most passionate customers, achieve wild success and change the world.

Whilst corporate charity of the year initiatives ignite passion in a group of employees it won’t ignite passion in everyone nor does it allow employees to fully engage with their purpose.

ESTHER is a peer-to-peer giving platform working with charities, corporates and local retailers across the city allowing donors to give directly to people living in poverty in their own communities.

ESTHER connects communities empowering each staff member with the choice of who to impact in their own city. Peer to Peer giving allows a deep sense of connection for people, knowing that they are directly helping somebody in need in their own community.

ESTHER’s Corporate Partners can achieve a bigger reach and deeper impact as we work together across charities and communities to really change the fabric of our city.

Let’s shape the future together.

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If you are interested in next generation social impact we would love to hear from you!